Thursday launched their latest campaign to create awareness amongst consumers to buy hallmarked gold during festive season.
The effort of raising awareness around hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety.
To find the weight of an artical in a metal different from that in which it is now made.
1. Find the present metal in the first vertical column.
2. Multiply the present weight by the factor in the same horizontal row under the new
metal. Example: A sterling silver ring weights 8 grams, what will it weight in 14kt.
3. Along the horizontal row marked stg in the first column under the heading 14kt we find 1.25x8=10 grams, weight in 14kt.
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