Bureau of Indian Standards (BIS)
Thursday launched their latest campaign to create awareness amongst consumers to buy hallmarked gold during festive season. The effort of raising awareness around hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety.